Behind the Screens, Hollywood Goes Hypercommercial
Ver Peliculas "Behind the Screens, Hollywood Goes Hypercommercial" 2000 Cuevana - Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.
Director:
Actores: Jeremy Pikser, Mark Crispin Miller, Robert McChesney, Susan J. Douglas
Producción: Media Education Foundation
País: United States of America
- 79,567 espectadores
- 2,567 me gusta
- Ver tráiler
Tags: #Behind the Screens, Hollywood Goes Hypercommercial 2000, #Behind the Screens, Hollywood Goes Hypercommercial Miradetodo, #Behind the Screens, Hollywood Goes Hypercommercial Pelispedia, #Behind the Screens, Hollywood Goes Hypercommercial PelisPlus, #Behind the Screens, Hollywood Goes Hypercommercial Cuevana, #Behind the Screens, Hollywood Goes Hypercommercial Repelis, #Behind the Screens, Hollywood Goes Hypercommercial Gnula, #Behind the Screens, Hollywood Goes Hypercommercial Online en Español, #product placement, #hollywood, #advertising, #hypercommercial
